3/28/2023 0 Comments Mint julep boutiqueThese head turning prints are a perfect compliment to more delicate styles including embroidered blouses, flowy ruffled tops, and floral maxi dresses. Here you’ll find fun patterns, like Aztec and leopard, that adorn everything from blouses to booties. From beautiful date night blouses to the perfect cozy striped sweaters, these are the styles that you could not get enough of! These best sellers include everything from dresses, sweaters, and jeans, to jewelry, scarves, belts, and shoes. “Within three days of airing the show, we gained a sale of Rs 10 lakh,” she informs.These best sellers in women’s fashions are back by popular demand! They are so easy to shop in this one convenient destination. We got a lot of confidence that we are not just running a brand for the heck of it, but rather doing great at it! It was a great confidence boost for us,” says Vishaka. The experience was surreal not just because of the kind of growth we witnessed after the show but also because our brand was admired by all the sharks. “For the first time, we presented our brand in front of the world. The duo and their brand were featured in Season 2 of Shark Tank India recently. Last financial year, they clocked a revenue of Rs 2 crore. On average, the brand gets 1,000 orders a month. So far, they have catered to 15,000 customers across India and abroad. On average, the clothes are priced at Rs 2,500, Rs 4,500, and Rs 5,000, respectively. And then after the second wave, their patience and hard work reaped fruits, and they finally observed the first surge in sales.Ĭurrently, they offer clothes in three categories - summer, occasion wear, and Indian. So, instead, she used the COVID-19 first-wave-induced lockdown time to study performance marketing. My mom is a lawyer, so she wanted me to study law in the meantime, but I never kept a backup,” recalls Vishakha. Seeing me struggle, my parents, who had been supportive throughout this, asked me to keep a backup. When things got a bit shaky amid the pandemic, I had my set of self-doubts. “Our sales were not great in the first two years. There was a gap that needed to be filled up,” says 38-year-old Asana, who hails from Manipur. “I noticed that Indian brands charge around 25 percent more from customers who are XXL and above to make the pieces. Whereas for anything beyond XXL, say 5XL, you will be charged extra for the same product,” she adds. If your size is anywhere between XXS and XL, the clothing is available at a lower price. “The fat tax is pretty prevalent in the country, and there is a differential pricing for the clothes you order. They will try to dress you up in whatever little options they have at their disposal to make a sale.” In conversation with The Better India, 28-year-old Vishakha, who hails from Delhi, says, “When it comes to plus size, fashion takes a backseat. Recently, Vishakha Bhaskkar and Asana Riamei, co-founders of a size-inclusive clothing brand called ‘Angrakhaa’, highlighted this issue when they appeared in Shark Tank India Season 2. How? By charging a fat tax - an additional fee that brands charge for ordering a size that is bigger than XL. Yet, the on-ground fashion industry still discriminates against those who don’t fall within the “conventional” body sizes. Today, plus-size models making an appearance at fashion weeks and on social media have been normalised.
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